Job Description

Social Media Coordinator

POCAAN is seeking a creative, hands-on, and mission-driven Social Media Coordinator to grow our digital presence, amplify community voices, and promote our programs and impact.

This is a dynamic, multi-functional role. While social media and content creation are the primary focus, this position also supports communications, outreach, and day-to-day organizational needs. The ideal candidate is adaptable, collaborative, and passionate about social justice and community engagement and outreach.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with POCAAN's mission and strategic plan.

• Create, edit, and publish engaging content (photos, videos, graphics, reels, stories, captions)

• Manage daily activity across platforms (Facebook, Blue, Instagram, LinkedIn, TikTok, and X)

• Maintain a consistent posting schedule and content calendar (Content is posted at least daily or every other day).

• Produce culturally relevant storytelling that highlights community outreach and impact

• Capture and edit photo and video content for campaigns, events, and programs

• Design graphics using Canva, Adobe Creative Suite, or similar tools

• Develop creative campaigns that increase community awareness, engagement, and support

• Ensure brand consistency across all digital channels

• Respond to comments, messages, and inquiries in a timely and professional manner

• Engage with community members, partners, and stakeholders online

• Amplify voices and stories from the communities POCAAN serves

• Build relationships that strengthen digital community presence

• Promote events, health initiatives, outreach efforts, and advocacy campaigns

• Support fundraising campaigns and donor engagement efforts

• Collaborate with program teams to showcase services, outcomes, and success stories

• Monitor social media performance (engagement, reach, growth, conversions)

• Track trends and audience insights to improve strategy

• Provide regular reports with recommendations for optimization

• Assist with communications such as emails, outreach, and scheduling

• Support event coordination, project tracking, and program promotion

• Provide general support to leadership and team as needed

• Help with occasional errands, on-site support, or community events

Qualifications

Required

• 2+ years of experience in social media, marketing, or communications

• Strong content creation skills (photography, video, graphics, writing)

• Experience managing multiple social media platforms

• Excellent communication and storytelling skills

• Ability to work independently and collaboratively in a fast-paced environment

• Strong organizational skills and attention to detail

Preferred

• Experience in nonprofit, public health, or community-based organizations

• Proficiency with tools such as Canva, Adobe Creative Suite, CapCut, or similar

• Knowledge of social media analytics tools (Meta Insights, Hootsuite, etc.)

• Experience with culturally responsive or community-centered communications

• BS in communications or related fields, a master's is preferred

Key Competencies

• Creativity and innovation

• Cultural humility and community awareness

• Adaptability and willingness to "wear multiple hats"

• Strong problem-solving skills

• Passion for health equity, racial justice, and social impact

Additional Requirements

• Reliable transportation and ability to attend events or community activities

• Comfortable appearing in social media content (when needed)

• Ability to occasionally work evenings or weekends for events

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